As reported to Europa Press from the aforementioned park, this new platform, which means digitizing the so-called ‘impulse purchase’, is already used by the main players in the European payment market, and the ‘startup’ has talks with three of the six giant technological companies of the United States for their integration in different applications.
It should be noted that in Spain, ‘PayThunder’ has been tested as a means of payment for the bus service in Córdoba, used daily by 28 percent of the inhabitants of this city. Other user companies are ‘Phoodme’ -a ‘app’ for payment and management in restaurants-, ‘Crossbuy’ -system of discount coupons- or ‘Slidpark’ -payment in green and blue parking areas-. In addition, it will be able to test in the next edition of the ‘Shopping Night’ of Córdoba.
On the other hand, ‘PayThunder’ has signed an agreement with the company Tecnilógica to integrate its technology in digital signage solutions, ‘SmartTV’ and ‘App Commerce’ of last generation and that will revolutionize the retail environment and ‘retail’.
Likewise, it allows to manage the payment from the same terminal. For this, the user only needs to download ‘PayThunder’ on their terminal or ‘apps’ from third parties with this embedded technology. Once the ‘app’ has been downloaded, the device integrates the ‘APIs’ that make it possible to receive offers, communicate the acceptance of the purchase and the corresponding payment, whether linked to a credit card or other alternatives.
“the wishes of consumers”
As pointed out by the founder of ‘PayThunder’, Francisco Javier Gómez, from the platform “the interests and desires of consumers are satisfied at the most appropriate time and place,” while “conventional marketing is reversed”.
As an example, he emphasizes that “a fast food company can send its promotions to football fans through an announcement made during the break of a game, or a ‘retailer’ direct personalized offers to visitors of its commercial surface in function of its approach to the products for sale “, explains Gómez.
The conversion in purchase of an offer received by the user can multiply up to one hundred with respect to the average; likewise, compared to the usual dropout rate for Internet purchases of 80 percent, ‘PayThunder’ has a ratio that can be reduced to one percent.
In particular, the platform ‘PayThunder’ is aimed at any company interested in taking advantage of the impulsiveness of purchases ‘in situ’ and the emergence of payment in mobility. In addition, it allows to monitor the results of offers, and to prepare detailed reports of each commercial action developed through it.
From developments that started in 2012 and the integration of business initiatives’ WUL4 ‘, specialized in payment solutions, and’ Qualica ‘, expert in biometric solutions, the’ startup ‘was officially founded in 2014. Thus,’ PayThunder ‘, of Cordovan origin, commercializes a unique platform that combines advanced marketing and mobile payment capabilities.
In addition, it has been selected as one of the twelve best technology companies in Spain and has participated in the Silicon Valley Immersion Program in November 2014. ‘PayThunder’ has had a team of 20 computer scientists to develop their technology.